Privacy Policy

Last updated: 15 September 2025

PEAKLOOM operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PEAKLOOM is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, including inferences drawn from it, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
Communications with us including the information you include when you contact us, for example when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, and how and when you navigate them.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or visit our websites, and through cookies and similar technologies.
From our service providers, including when we engage them to enable certain technology and when they process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, tailor, and improve the Services, including to perform our contract with you, process payments, fulfil orders, remember your preferences, manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.
Marketing and advertising, such as sending promotional communications by email, text message or post, and showing you online advertisements based on your activity on the Services.
Security and fraud prevention, including to authenticate your account, provide a secure payment experience, and detect or investigate possible fraudulent, illegal or malicious activity.
Communicating with you, including to provide customer support and maintain our business relationship with you.
Legal reasons, including to comply with applicable law, respond to valid legal process, and enforce our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With business and marketing partners to provide marketing services and advertise to you. These partners use your information in accordance with their own privacy notices.
When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. We also use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights. To learn more, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not, by itself, imply any endorsement.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit, so we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes or enforce our contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right to access or know the personal information we hold about you.
Right to delete personal information we maintain about you.
Right to correct inaccurate personal information we maintain about you.
Right of portability, to receive a copy of your personal information and request that we transfer it to a third party, with certain exceptions.
Right to opt out of the sale or sharing of your personal information for targeted advertising, as defined in applicable privacy laws.
Managing communication preferences: you may opt out of promotional emails at any time using the unsubscribe option in our emails.

Additional rights (UK and EEA)

If you reside in the UK or European Economic Area, and subject to exceptions provided by local law, you may also object to or restrict our processing of your personal information for certain purposes, and withdraw consent where we rely on it (this does not affect the lawfulness of processing before withdrawal). We will not discriminate against you for exercising any of these rights, and we may need to verify your identity before processing your request.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent UK contracts, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at help@peakloom.co.uk or write to us at 21-23 Ripple Road, Barking, IG11 7NN, United Kingdom. For the purpose of applicable data protection laws, we are the data controller of your personal information.